News Announcement                                        For Immediate Release

 

For more information contact:

Omar Choucair                                                       Joseph Jaffoni

Chief Financial Officer                                              Jaffoni & Collins Incorporated

DG FastChannel, Inc.                                            212/835-8500

972/581-2000                                                        dgit@jcir.com

 

 

DG FASTCHANNEL® SHOWCASES HD XTREME™ AT 2008 NAB SHOW

 

- DG FastChannel Displays Vision and Capabilities for End-to-End Ad Solutions -

 

- Investments in HD Xtreme Benefit Advertisers and Broadcasters -

 

Dallas, TX & Las Vegas, NV – April 15, 2008 – DG FastChannel, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, is unveiling a series of technical and software advancements that expand digital spot delivery capacity through its HD Xtreme initiative.  HD Xtreme equips advertisers and broadcasters with complete and robust solutions for the distribution and management of high-definition (HD) advertisements.  Elements of the HD Xtreme initiative are being showcased at the annual National Association of Broadcasters (NAB) convention (Las Vegas Convention Center: Booth #SU10213) in Las Vegas, April 14-17. 

 

“The runway on standard definition (SD) broadcasting ends next February with the launch of the HD digital era,” stated Scott K. Ginsburg, DG FastChannel Chairman and CEO.  “DG FastChannel is committed to addressing the needs of the HD advertising community, and has put substantial resources behind efforts to make this a seamless transition.  Our investments in HD Xtreme will create the most advanced HD distribution platform in the industry offering broadcasters, advertising agencies and brands unparalleled capacity, options and flexibility.”

 

Mr. Ginsburg added, “The features and functionality of HD Xtreme significantly increase
digital spot delivery capacity and allow seamless delivery of spots in
multiple HD standards.  Our Spot Box – HD Xtreme deployment will ensure that every station that wants to air HD spots will be ready to receive them electronically by February 2009.  Broadcasters will benefit from the industry’s most comprehensive network and by receiving all new hardware and software from DG FastChannel.

 

“DG FastChannel’s proprietary hardware and software provide an electronic solution from point of ingest to the Spot Box – HD Xtreme edge-servers located at TV, cable and network broadcasters.  Advertising content flows electronically via the Internet, fiber optics and satellite through the DG FastChannel network and is ready to play directly into HD video file servers for broadcast.  Collectively, the HD Xtreme initiative is bringing new solutions to our clients allowing them to work faster, more effectively and economically in this evolving industry.”

 

Universal Deployment of DG FastChannel’s new Spot Box – HD Xtreme is the cornerstone of the HD Xtreme initiative.

 

§         Next generation hardware platform for both SD and HD commercials.  The server will have the ability to receive both SD and HD commercials with built-in SD and optional HD playout capability.

§         Increased satellite throughput via migration from Sat I to Sat II satellite technology.

§         The significantly expanded capacity of Spot Box – HD Xtreme accommodates increased usage of the HD format by advertisers.

§         Offers increased capabilities to manage distribution on multiple satellite transponders.

§         Provides increased media receipt capabilities.

§         Universal deployment of the Spot Box – HD Xtreme to be completed in late 2008 with installations commencing during the second quarter.  Each broadcast location in the DG FastChannel footprint will be provided a new HD Xtreme server.

§         Spot Box – HD Xtreme seamlessly integrates with DG FastChannel’s proprietary order entry and management system, SpotCentral® which accommodates each customer’s work style.  Within this user-friendly system, SpotCentral has the unmatched power to distribute and track media assets.

 

DG FastChannel’s Drop Box Xtreme™ allows advertisers, agencies and post-production facilities to electronically transfer HD spots via the Internet to the Company’s data centers.  HD spots can also be physically delivered to DG FastChannel’s New York, Los Angeles, Detroit, or Chicago facilities.

 

Mr. Ginsburg commented, “DG FastChannel is upgrading its Dallas facility and building out an Atlanta data center to complete the HD Xtreme initiative.  Our new data centers will accommodate significant increases in transaction capacity and file sizes while offering critical redundancy to ensure DG FastChannel’s ongoing industry leadership in on-time deliveries.”

 

“DG FastChannel has spent five years and millions of dollars in research and development for order entry, digital asset management and distribution of HD material, and is bringing to market an entire solution set to accommodate the new frontier of HD digital broadcasting.  The percentage of spots being produced, distributed and aired in HD is growing exponentially, and DG FastChannel has been working with broadcasters, brands and advertising agencies for workflow toolsets to accommodate the various needs.  Advertisers and advertising agencies are expanding their HD advertising plans, and HD volume is up considerably compared with one year ago.  With the ramp up of HD advertising, DG FastChannel’s HD Xtreme initiative and our commitment to next generation innovation are unrivaled. We believe our mission is to fully support the television and cable broadcasters as the advertising industry ramps up the adoption of HD commercials,” concluded Mr. Ginsburg.

 

About DG FastChannel, Inc.

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively.  DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries.  The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, broadcast verification, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations.  For more information visit www.dgfastchannel.com. 

 

Forward-Looking Statements

This release contains forward-looking statements relating to the Company, including the expansion of its digital distribution network, and the demand among certain clients for digital audio and video delivery services.  These forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected.  These and other risks relating to DG FastChannel’s business are set forth in the Company’s Registration Statement on Form 10-K filed with the Securities and Exchange Commission on March 17, 2008.  DG FastChannel assumes no obligation to publicly update or revise any

forward-looking statements.

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